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Agribusiness futurism and food atmospheres: Reimagining corn, pigs, and transnational negotiations on Khrushchev’s 1959 U.S. tour
Quarterly Journal of Speech ( IF 1.3 ) Pub Date : 2020-10-01 , DOI: 10.1080/00335630.2020.1828605
Phaedra C. Pezzullo 1 , Kathleen P. Hunt 2
Affiliation  

ABSTRACT Food and power are inseparable. This essay analyzes a significant moment in transnational food history. Soviet Premier Nikita Khrushchev’s Cold War era 1959 visit to the United States has been recognized as pivotal in Soviet-American public affairs, as well as for Russian-Chinese relations. Yet, too often ignored is that destinations included a seed-corn farm operation and the Iowa State University Swine Research Center; Khrushchev’s tour of these sites was a key to the broader global transition from agriculture to agribusiness. Khrushchev’s charismatic hosts sold techno-scientific “efficiency” in seemingly magical ways, reflecting the “agribusiness futurism” discourse that bridged political economic tensions of the times. More than mere distraction, this essay demonstrates how carnival and agribusiness atmospheres—that were predicated on entanglements of elements from corn silage and news cameras to pigs and souvenirs—were vital to constituting the food fantasies of these men. Overall, we argue atmospheres are not all-encompassing, but dynamic and, at times, divergent.

中文翻译:

农业综合企业的未来主义和食品氛围:重新想象玉米、猪和赫鲁晓夫 1959 年美国之行的跨国谈判

摘要 粮食与权力密不可分。本文分析了跨国食品史上的一个重要时刻。苏联总理尼基塔·赫鲁晓夫 1959 年冷战时期对美国的访问被公认为对苏美公共事务以及俄中关系至关重要。然而,经常被忽视的是,目的地包括玉米种子农场和爱荷华州立大学猪研究中心;赫鲁晓夫参观这些地点是实现从农业到农业综合企业的更广泛全球转型的关键。赫鲁晓夫的魅力东道主以看似神奇的方式兜售技术科学“效率”,反映了弥合时代政治经济紧张局势的“农业企业未来主义”话语。不仅仅是分心,这篇文章展示了狂欢节和农业综合企业的气氛——以玉米青贮和新闻摄影机到猪和纪念品等元素的纠缠为基础——对构成这些人的食物幻想至关重要。总的来说,我们认为气氛并不是包罗万象的,而是充满活力的,有时是发散的。
更新日期:2020-10-01
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