Abstract

In addition to the public health crisis visited upon the world, the COVID-19 pandemic has created unique uncertainties for organisations engaged with the United Nations Sustainable Development Goals (SDGs), spanning a range of matters, such as maintaining operational momentum, financial sustainability, achieving policy influence, and engaging in strategic communications. In this article, we focus on organisations engaged in the fight against modern slavery, a significant part of Sustainable Development Goal 8, which seeks to ‘promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all’ with a particular focus on the call for states to ‘[t]ake immediate and effective measures to … end modern slavery’ (SDG 8.7). Our analysis highlights the importance of ‘social listening’ during the temporal and spatial progression of COVID-19 to: (a) facilitate the identification of agenda proxies reflected in strategic communications used by anti-slavery organisations, and (b) to provide insights into changing communication tactics deployed by these organisations in the context of mass-communication using social media as a result of the global pandemic.

摘要

除了遍及世界的公共卫生危机之外，COVID-19大流行还为参与联合国可持续发展目标（SDG）的组织带来了独特的不确定性，涉及范围广泛的问题，例如维持运营势头，财务可持续性，取得政策影响力，并进行战略沟通。在本文中，我们重点关注那些与现代奴隶制作斗争的组织，这是可持续发展目标8的重要组成部分，该组织力求“促进持续，包容和可持续的经济增长，全面和生产性就业以及人人享有体面的工作”。特别要注意呼吁各国“采取立即有效的措施以…结束现代奴隶制”（SDG 8.7）。