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Communicating stakeholder resilience: understanding how resilience discourse can build a fully functioning society
Journal of Public Relations Research ( IF 4.4 ) Pub Date : 2020-12-31 , DOI: 10.1080/1062726x.2020.1867986
Lindsey B. Anderson 1 , Jiankun Sylvia Guo 2
Affiliation  

ABSTRACT

Resilience is an ongoing sensemaking process that relies on communicative interactions – including those that occur between stakeholders and organizations – in order to understand and respond to a given adversity. Resilience communication is enacted through discursive processes that align with the tenets of fully functioning society theory (FFS). In order to integrate these two theoretical frameworks, we completed a qualitative content analysis of AARP’s #DisruptAging campaign. In doing so, we found that the campaign provided information about age/aging in a way that countered commonly held stereotypes about older adults at multiple-levels (e.g., individual, organizational, societal). The processes of resilience were reflected in the organizational discourse, as was a new strategy – acceptance/appreciation. These findings illuminate the societal role of organizational discourse by showing how inclusive organizational-public communication can disrupt meta-narratives and enrich the marketplace of ideas, and thus contribute to the building of a fully functioning society through (re)constructing the meanings of resilience on individual, organizational, and societal levels.



中文翻译:

沟通利益相关者的复原力:理解复原力话语如何建立一个功能齐全的社会

摘要

复原力是一个持续的意义建构过程,它依赖于交流互动——包括利益相关者和组织之间发生的互动——以便理解和应对给定的逆境。弹性沟通是通过符合全功能社会理论 (FFS) 原则的话语过程制定的。为了整合这两个理论框架,我们完成了对 AARP #DisruptAging 运动的定性内容分析。在这样做的过程中,我们发现该运动提供了有关年龄/老龄化的信息,从而在多个层面(例如,个人、组织、社会)反驳了普遍对老年人的刻板印象。复原力的过程反映在组织的话语中,就像一个新的策略——接受/欣赏。

更新日期:2020-12-31
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