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Spirals of Speaking Out? Effects of the “Suppressed Voice Rhetoric” on Audiences’ Willingness to Express Their Opinion
Journal of Broadcasting & Electronic Media ( IF 2.0 ) Pub Date : 2020-07-02 , DOI: 10.1080/08838151.2020.1796390
Marlene Kunst 1 , Florian Toepfl 2 , Leyla Dogruel 3
Affiliation  

ABSTRACT A defining feature of counterpublics is to claim that their views are deliberately excluded from the mainstream public sphere. This rhetorical strategy – which we theorize as “suppressed voice rhetoric” (SVR) – has become omnipresent in today’s polarized media environments. In this article, we present an experimental study (N = 464) that investigated the effect of SVR in right-wing counterpublic user comments on the audience. We found that, when exposed to comments with SVR, participants with low media trust became more eager to express their opinion. This effect may contribute to setting in motion a “spiral of speaking out” among media-distrusting individuals.

中文翻译:

说出来的螺旋?“压抑的声音修辞”对听众表达意见意愿的影响

摘要 反公众的一个定义特征是声称他们的观点被故意排除在主流公共领域之外。这种修辞策略——我们将其理论化为“压制语音修辞”(SVR)——在当今两极分化的媒体环境中已经无处不在。在本文中,我们提出了一项实验研究 (N = 464),该研究调查了 SVR 在右翼反公众用户评论中对观众的影响。我们发现,当接触到 SVR 的评论时,媒体信任度低的参与者变得更渴望表达自己的意见。这种效应可能有助于在不信任媒体的个人中引发“大声疾呼”。
更新日期:2020-07-02
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