ABSTRACT This study examines how adoption factors are associated with an individual’s belief, attitude, and system adoption of virtual reality spectatorship (VRS). Based on 488 responses collected from adopters and nonadopters of VRS, study results suggested that personal factors (innovativeness and motivations) were positive indicators of adoption belief. Attitudinal factors, including attitude toward government support and audience traits (i.e., relative advantage, compatibility, complexity, observability, and trialability), positively predicted adoption attitude. Both external factors – VR tool ownership and social network influence – directly accounted for VRS. The integrated technology adoption model for VRS also significantly predicted belief, attitude, and adoption.

中文翻译：

---

超越观看：虚拟现实观众的粉丝采用过程

摘要 本研究考察了采用因素如何与个人对虚拟现实观众 (VRS) 的信念、态度和系统采用相关联。根据从 VRS 的采用者和非采用者那里收集的 488 份回复，研究结果表明个人因素（创新性和动机）是采用信念的积极指标。态度因素，包括对政府支持的态度和受众特征（即相对优势、兼容性、复杂性、可观察性和可试用性），积极预测采用态度。VR 工具所有权和社交网络影响这两个外部因素直接导致了 VRS。VRS 的集成技术采用模型还显着预测了信念、态度和采用。