ABSTRACT Despite considerable research on entertainment-education, the influence of cognition on viewer appreciation and learning remains unclear. A pretest-posttest laboratory experiment was conducted to examine the effects of explicit health information embedded in a medical drama via video captioning on the processing of the narrative and health information and acquisition of health knowledge. The captions increased cognitive load for health information processing, facilitating recall, and retention of health knowledge. Neither cognitive load for narrative processing nor narrative absorption differed between the captioned and uncaptioned videos. The findings suggest discrete but complementary areas of cognition for entertainment content designed for health education.

中文翻译：

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开放字幕作为传播健康信息的一种方式：认知负荷在处理娱乐教育内容中的作用

摘要 尽管对娱乐教育进行了大量研究，但认知对观众欣赏和学习的影响仍不清楚。进行了前后测实验室实验，以检查通过视频字幕嵌入医疗剧中的显性健康信息对叙事和健康信息的处理以及健康知识的获取的影响。字幕增加了健康信息处理的认知负荷，促进了健康知识的回忆和保留。在有字幕和无字幕的视频之间，叙事处理的认知负荷和叙事吸收都没有差异。研究结果表明，为健康教育设计的娱乐内容存在离散但互补的认知领域。