ABSTRACT

This study tests the relationship between viewing political TV shows with female lead characters and political engagement. It argues that parasocial processes provide the necessary link and gender identity is a critical moderating variable. Results of an in-lab experiment show that viewing a female lead character in a politically-driven plotline increases political self-efficacy, interest, and participation among individuals who identify as more feminine, and this effect is mediated by parasocial interactions with that character. Coupled with prior research, these results demonstrate that more feminine individuals may become more politically engaged through parasocial interactions and relationships with fictional female political leaders.

摘要

这项研究测试了观看带有女主角的政治电视节目与政治参与之间的关系。它认为超社会过程提供了必要的联系，性别认同是一个关键的调节变量。一项室内实验的结果表明，在政治主导的情节中观看女性主角会增强政治自我效能，兴趣和认同度更高的女性个体的参与，而这种影响是通过与该角色的超社会互动来介导的。结合先前的研究，这些结果表明，通过超社会的互动和与虚构的女性政治领导人的关系，更多的女性个体可能会在政治上更加活跃。