ABSTRACT

This study examines the effects of local television stations’ Facebook posts on news engagement. By scraping 4,151 Facebook posts from a local television station’s Facebook page, this investigation performs a content analysis on different features of Facebook news posts, including news topics, message vividness and interactivity, post time, and length of the post. This study further examines how different news post features affect three dimensions of news engagement indicated by reactions, comments, and shares. Theoretical and practical implications are discussed to help deepen our understanding of Facebook news content optimization, enhance user engagement, and facilitate community integration.

摘要

这项研究考察了当地电视台的Facebook帖子对新闻参与的影响。通过从本地电视台的Facebook页面上抓取4,151个Facebook帖子，此调查对Facebook新闻帖子的不同功能进行了内容分析，包括新闻主题，消息的生动性和交互性，发布时间和帖子长度。这项研究进一步研究了不同的新闻发布特征如何影响反应，评论和分享所指示的新闻参与的三个维度。讨论了理论和实践意义，以帮助加深我们对Facebook新闻内容优化的理解，增强用户参与度，并促进社区整合。