ABSTRACT

Extending the focus on the potential for context collapse in news diffusion to diverse audiences, we investigated whether and how news sharers took account of audience characteristics to reach audiences from diverse contexts, interacted only with similar others, or remained silent (to avoid social risks). Results from surveys of 395 individuals suggest that depending on the symmetricity of social media environments, different types of similarity between news sharers and their audience increased news sharing in different ways, but the extent of context collapse did not. Implications for news sharing with similar social media audiences are discussed.

摘要

我们将注意力集中在新闻传播到不同受众的环境崩溃的可能性上，我们调查了新闻共享者是否以及如何考虑受众特征以从不同上下文吸引受众，仅与相似的他人互动或保持沉默（以避免社会风险） 。对395个人的调查结果表明，根据社交媒体环境的对称性，新闻共享者与其受众之间不同类型的相似性会以不同的方式增加新闻共享，但是上下文崩溃的程度并没有。讨论了与类似社交媒体受众共享新闻的含义。