How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use,Journal of Broadcasting & Electronic Media

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How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use
Journal of Broadcasting & Electronic Media ( IF 2.0 ) Pub Date : 2020-10-01 , DOI: 10.1080/08838151.2020.1834296
Yang Cheng ₁ , Hua Jiang ₂

Affiliation

This study examined how artificial intelligence (AI)-driven chatbots impact user experience. It collected survey data from 1,064 consumers who used any chatbot service from the top 30 brands in the...

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