The objective of this study is to examine the impact of service quality by adopting AIRQUAL model and price on passengers' loyalty through the linkage of passengers' satisfaction toward low-cost airlines from the perspective of Southeast Asia. With 200 questionnaires analyzed, the results suggest that service quality and price have a positive significant impact on passenger satisfaction, and as a result lead to passengers’ loyalty. Besides, the findings of this research also confirm the mediating role of customer satisfaction between service quality and loyalty, price and loyalty separately, which implies that customer satisfaction is a vital factor for an LCCs to survive in such a highly competitive aviation market.

这项研究的目的是通过采用AIRQUAL模型和价格来研究服务质量的影响，这种服务是通过从东南亚的角度将乘客对低成本航空公司的满意度联系起来而对乘客忠诚度的影响。通过对200份问卷进行分析，结果表明服务质量和价格对乘客满意度产生积极的显着影响，从而提高了乘客的忠诚度。此外，这项研究的结果还证实了客户满意度在服务质量和忠诚度，价格和忠诚度之间的中介作用，这意味着客户满意度是低成本航空公司在如此竞争激烈的航空市场中生存的重要因素。