In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.

中文翻译：

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对新兴市场中竞争性制度逻辑的个人回应

在本文中，我们研究了个人对竞争性机构市场和社区逻辑的反应。我们认为，当个人在混合环境中承受来自市场和社区逻辑的强大压力时，他们不太可能选择一种逻辑而不是另一种逻辑。相反，它们将两种逻辑结合起来充当混合器。我们确定了本地（哈萨克斯坦语和土耳其语）经理作为混合者的三个角色：在相互竞争的逻辑之间架起桥梁，跨越边界，在文化上进行缓冲。