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Understanding channel choice in users' reporting behavior: Evidence from a smart mobility case
Government Information Quarterly ( IF 8.490 ) Pub Date : 2020-11-18 , DOI: 10.1016/j.giq.2020.101540
A. Paula Rodriguez Müller , Amandine Lerusse , Trui Steen , Steven Van de Walle

Public service producers are heavily investing in the development and implementation of more efficient new digital channels to engage users in citizen sourcing efforts, such as the reporting of public service-related issues. Nevertheless, user-reporters have continued to favor earlier implemented channels including traditional (e.g., phone, office) and e-government channels (e.g., web, email) over new digital channels such as m-government channels (e.g., mobile applications). Drawing on channel choice literature and theories, this study aims at explaining users' reporting behavior by examining the role of users' personal factors, including digital divide determinants, users' service experience, and channel satisfaction. We use a combination of survey and log data on actual reporting behavior among smart bike-sharing users to explain users' channel choice. Using a multinomial logistic regression, we found that the digital divide predicts user-reporters' channel choice. Moreover, user-reporters with a longer service membership favor traditional and e-government channels, over the newly implemented m-government channels. Finally, user-reporters' satisfaction with the mobile application is negatively associated with the user-reporters' choice of traditional and e-government channels. Our results expand and update the empirical evidence on channel choice at the user level, and provide insights for public service producers who aim at enhancing public service delivery through digital users' engagement.



中文翻译:

了解用户报告行为中的渠道选择:来自智能移动案例的证据

公共服务生产者正在大力投资于开发和实施更有效的新数字渠道,以使用户参与公民采购工作,例如报告与公共服务有关的问题。然而,用户报告者继续喜欢较早实施的渠道,包括传统的(例如,电话,办公室)和电子政务渠道(例如,网络,电子邮件),而不是诸如移动政务渠道(例如,移动应用程序)之类的新数字渠道。本研究基于渠道选择的文献和理论,旨在通过检查用户个人因素(包括数字鸿沟决定因素,用户的服务体验和渠道满意度)的作用来解释用户的举报行为。我们结合了关于智能自行车共享用户实际报告行为的调查和日志数据来解释用户的渠道选择。使用多项式逻辑回归,我们发现数字鸿沟可以预测用户报道者的频道选择。此外,服务会员资格较长的用户报告员比传统实施的移动政府渠道更青睐传统和电子政务渠道。最后,用户报告者对移动应用程序的满意度与用户报告者对传统渠道和电子政务渠道的选择负相关。我们的结果扩展并更新了用户级别上渠道选择的经验证据,并为旨在通过数字用户的参与增强公共服务交付的公共服务生产商提供了见解。使用多项式逻辑回归,我们发现数字鸿沟可以预测用户报道者的频道选择。此外,服务会员资格较长的用户报告员比传统实施的移动政府渠道更青睐传统和电子政务渠道。最后,用户报告者对移动应用程序的满意度与用户报告者对传统渠道和电子政务渠道的选择负相关。我们的结果扩展并更新了用户级别渠道选择的经验证据,并为旨在通过数字用户的参与增强公共服务交付的公共服务生产商提供了见解。使用多项式逻辑回归,我们发现数字鸿沟可以预测用户报道者的频道选择。此外,服务会员资格较长的用户报告员比传统实施的移动政府渠道更青睐传统和电子政务渠道。最后,用户报告者对移动应用程序的满意度与用户报告者对传统渠道和电子政务渠道的选择负相关。我们的结果扩展并更新了用户级别渠道选择的经验证据,并为旨在通过数字用户的参与增强公共服务交付的公共服务生产商提供了见解。服务成员资格较长的用户报告员比新实施的移动政府渠道更喜欢传统和电子政务渠道。最后,用户报告者对移动应用程序的满意度与用户报告者对传统渠道和电子政务渠道的选择负相关。我们的结果扩展并更新了用户级别上渠道选择的经验证据,并为旨在通过数字用户的参与增强公共服务交付的公共服务生产商提供了见解。服务成员资格较长的用户报告员比新实施的移动政府渠道更喜欢传统和电子政务渠道。最后,用户报告者对移动应用程序的满意度与用户报告者对传统渠道和电子政务渠道的选择负相关。我们的结果扩展并更新了用户级别上渠道选择的经验证据,并为旨在通过数字用户的参与增强公共服务交付的公共服务生产商提供了见解。

更新日期:2020-11-18
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