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Streamers: The new wave of digital entreprenurship? Extant corpus and future research agenda
Electronic Commerce Research and Applications ( IF 5.9 ) Pub Date : 2020-12-24 , DOI: 10.1016/j.elerap.2020.101027
Maria Törhönen , Johann Giertz , Welf H. Weiger , Juho Hamari

Video content creation by “amateur” private users has taken on professional (i.e. work) characteristics. The emergence of user-centric video sharing services (e.g. YouTube, Twitch, Mixer) has set the scene for the rise of micro-celebrities and influencers making video content creation a valuable source of income. The development of occupational and commercial elements within the activity has gained a significant amount of attention from the mainstream media but also from academic research. This paper presents a literature review that aims to examine the nature of the available literature (75 articles) on the occupational characteristics of video content creation. The literature review examines the development of research and terminology of this topic, the theoretical and conceptual frameworks utilized in the examined research, and how the elements of work have been examined and perceived in the examined literature. The results reveal an ongoing development of entrepreneurial aspects in the activity and highlight the need for further research on video content creation in a work context.



中文翻译:

彩带:新一轮的数字化创业?现存语料和未来研究议程

由“业余”私人用户创建的视频内容具有专业(即工作)特征。以用户为中心的视频共享服务(例如YouTube,Twitch,Mixer)的出现为微型名人和影响者的崛起奠定了基础,使视频内容创作成为一种宝贵的收入来源。活动中职业和商业元素的发展引起了主流媒体和学术研究的极大关注。本文提供了一篇文献综述,旨在探讨有关视频内容创作职业特征的现有文献(共75篇文章)的性质。文献综述探讨了该主题的研究和术语的发展,所研究的理论和概念框架,以及如何在所检查的文献中对工作要素进行检查和理解。结果揭示了该活动中企业方面的持续发展,并强调了在工作环境中对视频内容创建进行进一步研究的必要性。

更新日期:2021-01-18
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