Most manufacturing companies face the possibility of a product recall crisis, if not within their own firms, then certainly somewhere within their supply chains. Recall crisis management typically finds a home within literature on crisis management, public relations, communications, marketing and brand management, and related fields. However, this research seldom addresses the operations support that must be mustered behind the scenes. The tumultuous material flows that can occur during a product recall imply a supply chain disruption. An effective response during the heat of a crisis therefore requires the foundation of a well-oiled supply chain. In this article I draw on learnings from the operations and supply chain management (OSCM) literature, integrate them with important precepts from the general crisis management and product recall literature, and identify managerial best practices that will help managers better prepare for product recall crises.

大多数制造公司都面临着产品召回危机的可能性，即使不是在自己的公司内部，也肯定在其供应链中的某个地方。回顾危机管理通常可以在有关危机管理，公共关系，传播，市场营销和品牌管理以及相关领域的文献中找到家。但是，这项研究很少解决必须在幕后召集的运营支持。在产品召回期间可能会发生混乱的物料流，这意味着供应链中断。因此，在危机激烈的时期要采取有效的应对措施，就需要建立一个运转良好的供应链。在本文中，我将借鉴运营和供应链管理（OSCM）文献中的知识，