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Culinary tourism as a driver of regional economic development and socio-cultural revitalization: Evidence from Amhara National Regional State, Ethiopia
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2021-01-12 , DOI: 10.1016/j.jdmm.2020.100482
Amare Wondirad , Yihalem Kebete , Ying Li

Culinary tourism becomes increasingly influential in shaping visitors' decision-making and holiday experience on top of providing significant socio-cultural and economic benefits. This study examines the contributions of culinary tourism to the socio-economic development and cultural revitalization of tourism destinations using Porter's value chain theory. The study adopts a qualitative research approach with an exploratory design and collects data from 71 purposively selected informants. Research findings reveal that the proper planning, development, and management of culinary tourism promotes the economic development and socio-cultural revitalization of destinations by strengthening inter-sectorial linkages and empowering local communities. The existence of diverse agricultural products coupled with unique gastronomic heritage does not only improve the experience of visitors but also extend their length of stay. The provision of authentic culinary products also enables to manifest local culture and thereby portray a positive destination image. Several challenges including maintaining a consistent partnership between local gastronomic ingredient suppliers and the hospitality service providers hamper the successful development of culinary tourism in Amhara National Regional State. By adopting and extending the classic Porter's value chain theory, this study makes substantive theoretical contributions and practical implications about the multifaceted roles of culinary tourism in agriculturally reliant destinations. Conclusions and implications are also discussed along with study limitations and opportunities for further research.



中文翻译:

美食旅游是区域经济发展和社会文化振兴的驱动力:埃塞俄比亚阿姆哈拉民族区域州的证据

在提供重要的社会文化和经济效益的基础上,烹饪旅游业在塑造游客的决策和度假体验方面越来越具有影响力。本研究使用波特价值链理论研究了烹饪旅游对旅游目的地社会经济发展和文化振兴的贡献。该研究采用了具有探索性设计的定性研究方法,并从71个有针对性地选择的线人中收集了数据。研究结果表明,通过加强部门之间的联系并赋予当地社区权力,对美食旅游业进行适当的规划,开发和管理可以促进目的地的经济发展和社会文化振兴。多样化农产品的存在以及独特的美食遗产不仅改善了游客的体验,而且延长了他们的逗留时间。提供地道的烹饪产品还可以彰显当地文化,从而塑造出积极的目的地形象。包括在当地美食配料供应商和酒店服务提供商之间保持一致的伙伴关系在内的若干挑战阻碍了阿姆哈拉民族地区州烹饪旅游业的成功发展。通过采用和扩展经典的波特价值链理论,本研究对烹饪旅游在农业依赖地区中的多重作用做出了实质性的理论贡献和实际意义。

更新日期:2021-01-12
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