All the main indicators related to entrepreneurship have increased since 2011 (Global Entrepreneurship Monitor 2018, 2019). The positive perception of this phenomenon was boosted by the socio-economic situation and by a specific agent of the entrepreneurial ecosystem: the economic specialized media. The aim of this study is to demonstrate that the economic media has given their readers an excessively positive discourse, linked to success and to the lack of analysis of the entrepreneurial phenomenon. The sample is defined in terms of a linguistic corpus comprising content related to entrepreneurship drawn from the digital editions of the three most important Spanish economic newspapers for the period 2010 to 2018. A systematic standardize assignment of categories to the contents and an analysis of the relationships between those categories has been carried out (Riffe et al. 2019). These categories are ‘number of contents’, ‘information treatment’, ‘percentage of success stories’, ‘percentage of content analysis’ and ‘sources’. The results reveal a clear intention of the media to offer an overly optimistic perception of the entrepreneurial phenomenon considering the survival rate of the projects mentioned. There is evidence for a selection of information linked to success, a lack of follow-up of the stories and a poor preparation by the media, which lacks specialized journalists and, above all, replicates agency contents. This study provides empirical evidence that helps to identify the optimistic perception imposed by the media for the entrepreneurial phenomenon. This perception, together with other relevant facts, contribute to the creation of an ‘information bubble’ (Cervantes-Zacarés 2019) during the period under study.

自2011年以来，与企业家精神有关的所有主要指标都在增加（2018年，2019年《全球企业家监测》）。社会经济形势和企业家生态系统的特定推动者：经济专业媒体，增强了人们对这一现象的积极认识。这项研究的目的是证明经济媒体给他们的读者一种过度积极的话语，与成功和缺乏对企业家现象的分析有关。该样本是根据语言语料库定义的，该语料库包含与企业家精神有关的内容，这些内容摘自2010年至2018年期间西班牙三大最重要经济报纸的数字版本。已经对内容的类别进行了系统的标准化分配，并对这些类别之间的关系进行了分析（Riffe et al.2019）。这些类别是“内容数量”，“信息处理”，“成功案例百分比”，“内容分析百分比”和“来源”。结果表明，考虑到上述项目的成活率，媒体的明确意图是对企业家现象提供过于乐观的认识。有证据表明，选择了与成功有关的信息，缺乏对故事的跟进和媒体的准备不足，这缺乏专门的记者，尤其是复制了机构内容。这项研究提供了经验证据，有助于确定媒体对企业家现象施加的乐观看法。在研究期间，这种看法以及其他相关事实促成了``信息泡沫''的产生（塞万提斯-扎卡雷斯2019）。