Purpose

Combining sport event tourism and experience economy has led to an experience-based explanation of sport tourists' behavior and the creation of experiencescapes. This study aims to analyze the interdependence of perceived experiences and revisit intention across three events.

Design/methodology/approach

Using a survey, data (n = 986) were collected from spectators at the ice hockey world championships, the table tennis world championships and motorsport events (e.g. German-touring car championship). Entertainment, esthetics, escapism and education served as dimensions defining the experience at sport events and their association with revisit intention. The models were tested using confirmatory factor analyses and structural equation modeling.

Findings

The four dimensions of experience were confirmed. Yet, they differ across the three sport events. For instance, whereas entertainment loaded highest on experience for all events, education had the second-highest factor loading for the table tennis event and esthetics for the ice hockey and motorsports events.

Practical implications

Sport event marketers must understand spectators' experiences and the influence on post-consumption behavior. For motorsports, the promotional material should emphasize the esthetics of an experience, for ice hockey the entertainment, and for table tennis education is at the core of the experience.

Originality/value

This study employed the four realms of experience to a sport event setting, which is new. The results suggested that the three sport events provide distinct experiencescapes for the spectators.

中文翻译：

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作为体验景观的体育赛事：观众的视角

目的

体育赛事旅游与体验经济相结合，导致了基于体验的体育旅游者行为解释和体验景观的创造。本研究旨在分析三个事件中感知体验和重访意图的相互依赖性。

设计/方法/方法

通过一项调查， 从冰球世界锦标赛、乒乓球世界锦标赛和赛车赛事（例如德国房车锦标赛）的观众中收集了数据 ( n = 986)。娱乐、美学、逃避现实和教育是定义体育赛事体验及其与重访意图关联的维度。使用验证性因素分析和结构方程模型对模型进行了测试。

发现

经验的四个维度得到确认。然而，它们在三项体育赛事中有所不同。例如，尽管娱乐在所有赛事中的体验负荷最高，但教育对乒乓球赛事和冰球和赛车赛事的审美负荷是第二高的。

实际影响

体育赛事营销人员必须了解观众的体验以及对消费后行为的影响。对于赛车运动，宣传材料应该强调体验的美感，对于冰球来说是娱乐性，对于乒乓球教育是体验的核心。

原创性/价值

本研究将四个领域的经验应用于体育赛事设置，这是新的。结果表明，这三项体育赛事为观众提供了不同的体验景观。