Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Utilization of Olympic Stadiums: a conceptual stadium legacy framework
International Journal of Sports Marketing and Sponsorship ( IF 3.0 ) Pub Date : 2020-09-02 , DOI: 10.1108/ijsms-06-2020-0110
Holger Preuss , Anke Plambeck

Purpose

Olympic Stadiums are expensive and large constructions. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of its postgames utilization. The aim of this paper is to provide a conceptual stadium legacy framework consisting of four dimensions and twelve functions that an Olympic Stadium can potentially have.

Design/methodology/approach

These were identified by an extensive literature research and an analysis of the findings. Additionally, we collected available data on the specific Olympic Stadiums under review (1984–2016).

Findings

The utilization of Olympic Stadiums varies greatly from city to city. However, 12 functions can be observed as being valid for Olympic Stadiums. The dimensions with its functions are interpreted by the positive/negative values which Olympic Stadiums can have for particular stakeholders. The benefits can be local, regional, national or international. The framework also delivers interconnections of the functions and shows how they interlock and how they can potentially boost the benefits.

Practical implications

Future bid cities that consider constructing a large stadium can plan their stadium legacy by developing business cases based on the 12 functions developed in this paper. This offers a direct link to marketing, as iconic stadiums and urban development support city marketing.

Originality/value

To date, the complexity of functions and their interconnections, as well as their potential values, have not been examined. Thus, many (media) critiques oversee the benefits an Olympic Stadium can have besides its proper sport utilization.



中文翻译:

奥林匹克体育场的利用:概念性体育场遗留框架

目的

奥林匹克体育场是昂贵且大型的建筑。媒体经常根据奥林匹克体育场的奢华外观和缺乏赛后利用来报道成本超支。本文的目的是提供一个概念性的体育场遗留框架,该框架由奥林匹克体育场可能具有的四个维度和十二个功能组成。

设计/方法/方法

这些是通过广泛的文献研究和对发现的分析而确定的。此外,我们还收集了有关受审查的特定奥林匹克体育场(1984–2016)的可用数据。

发现

奥林匹克体育场的利用因城市而异。但是,可以观察到12种功能对奥林匹克体育场有效。具有其功能的维度由奥林匹克体育场对于特定利益相关者可以具有的正/负值来解释。收益可以是地方的,区域的,国家的或国际的。该框架还提供了功能的互连,并展示了它们如何互锁以及如何潜在地增加收益。

实际影响

考虑建设大型体育场馆的未来竞标城市可以通过基于本文开发的12个功能开发业务案例来规划其体育场馆遗产。这提供了与营销的直接链接,因为标志性的体育场馆和城市发展为城市营销提供了支持。

创意/价值

迄今为止,尚未检查功能及其互连的复杂性及其潜在价值。因此,许多(媒体)批评监督了奥林匹克体育场除了适当地利用体育运动外还能获得的好处。

更新日期:2020-09-02
down
wechat
bug