Purpose

This study aims at understanding how professional sports events compete with each other to attract spectators, sponsors and media coverage, by referring to the resource-based view (RBV) theory, which interprets firms as a bundle of idiosyncratic resources and capabilities. Specifically, the authors aim to identify the value-creating resources that support event success in the long run.

Design/methodology/approach

The authors conducted a literature review on RBV and sports events, which provided the analytic categories used for on a cross-case analysis of popular cycling events held in Italy.

Findings

Each event has different value-creating resources, depending on its governance model. Specifically, organisational knowledge accumulated over time by a stable event promoter/organiser enables an understanding of stakeholders’ needs and leads to a competitive advantage. As for events with temporary organising committees, event reputation is decisive to their long-term success. Here, event promoters play a key role in managing reputation over time, i.e., properly selecting host countries, balancing their cultural differences and supporting their capacity to produce long-term benefits.

Originality/value

Sports events may be leveraged within place-branding strategies to increase the attractiveness and level of socio-economic development of a destination. It is thus important to understand the competitive dynamics among sports events. The existing studies have focused on event organisers while underestimating the contribution of sports organisations and/or private companies that promote sport events. This study adopts a broad perspective that takes account of both promoters and organisers in order to verify whether and how the governance model affects the resources relevant to the event’s success.

中文翻译：

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从基于资源的角度解释体育赛事

目的

这项研究旨在通过参考基于资源的观点（RBV）理论来理解职业体育赛事如何相互竞争以吸引观众，赞助商和媒体报道，该理论将公司解释为一整套特有的资源和能力。具体来说，作者的目标是确定从长远来看支持事件成功的创造价值的资源。

设计/方法/方法

作者对RBV和体育赛事进行了文献综述，提供了用于在意大利举行的流行自行车赛事的跨案例分析的分析类别。

发现

每个事件都有不同的创造价值的资源，具体取决于其治理模型。具体而言，由稳定的事件发起者/组织者随时间积累的组织知识可以帮助理解利益相关者的需求并带来竞争优势。至于由临时组委会举办的活动，活动的声誉决定着它们的长期成功。在这里，活动发起人在长期管理声誉方面起着关键作用，即正确选择东道国，平衡其文化差异并支持其产生长期利益的能力。

创意/价值

在地方品牌战略中可以利用体育赛事来增加目的地的吸引力和社会经济发展水平。因此，重要的是要了解体育赛事之间的竞争动态。现有研究集中于赛事组织者，而低估了体育组织和/或促进体育赛事的私人公司的贡献。这项研究采用了广泛的视角，同时考虑了发起人和组织者，以验证治理模式是否以及如何影响与活动成功相关的资源。