Purpose

This study aims to identify and deconstruct bullshit in banks' corporate social responsibility (CSR) communication to advance the management rhetoric research space, which has been characterised by an indifference to truth and meaning.

Design/methodology/approach

We provide a typology of bullshit phenomena overview in the banking sector and follow the McCarthy et al.'s (2020) C.R.A.P. framework from to showcase how bullshit can be comprehended, recognised, acted against and prevented.

Findings

This paper puts a spotlight on written and spoken language to detect bullshit in banks' CSR statements. It provides actionable insights into how stakeholders can act against and prevent bullshit statements from occurring in the future.

Research limitations/implications

Future research is warranted to assess the use of still imagery, events and video materials in corporate communications and non-financial reporting. Further rigorous assessment of actual CSR initiatives must be undertaken to assess claimed contributions.

Practical implications

Monitoring mechanisms and independent assurance statements prepared by authorised third parties may strengthen the motivation and ethicality of CSR activities.

Originality/value

This viewpoint is the first to follow the C.R.A.P framework and critically assess indifferences towards truth in banks' CSR communications.

中文翻译：

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靠胡说八道：对企业社会责任的真相漠不关心

目的

本研究旨在识别和解构银行企业社会责任 (CSR) 沟通中的废话，以推进管理修辞研究空间，其特点是对真相和意义的冷漠。

设计/方法/方法

我们提供了银行业胡说八道现象概述的类型学，并遵循 McCarthy等人的建议。的 (2020) CRAP 框架展示了如何理解、识别、对抗和预防废话。

发现

本文重点关注书面和口头语言，以检测银行 CSR 声明中的废话。它提供了有关利益相关者如何应对和防止未来发生胡说八道的可操作见解。

研究限制/影响

未来的研究有必要评估静态图像、事件和视频材料在企业传播和非财务报告中的使用。必须对实际的企业社会责任举措进行进一步严格的评估，以评估声称的贡献。

实际影响

由授权第三方准备的监督机制和独立保证声明可以加强企业社会责任活动的动机和道德。

原创性/价值

这种观点是第一个遵循 CRAP 框架并批判性地评估银行 CSR 沟通中对真相的冷漠的观点。