Purpose

This study identifies the factors that affect the knowledge of mortgage loans' total cost.

Design/methodology/approach

Empirical research utilizing a survey administered through in-home interviews was conducted. This study adopts the elaboration likelihood model (ELM) theory to analyze the influence of information shortcuts and borrowers' abilities and motivations on the knowledge of mortgage loans' total cost.

Findings

The results support that the use of the price–quality cue and brand credibility have negative and positive effects, respectively, on the knowledge of mortgage loans' total cost. Households' primary income earners have a higher knowledge of mortgage loans' total cost. The results also show that the household's primary income earners who are price conscious and brand nonbelievers have more knowledge of mortgage loans' total cost.

Originality/value

Price knowledge studies in financial services, especially in the mortgage loan industry, are scarce. Consequently, understanding the price knowledge level for mortgage loans and its potential antecedents has been insufficient.

中文翻译：

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确定影响抵押贷款总成本知识的因素

目的

本研究确定了影响抵押贷款总成本知识的因素。

设计/方法/方法

利用通过家庭访谈进行的调查进行了实证研究。本研究采用精细化可能性模型（ELM）理论来分析信息捷径，借款人的能力和动机对抵押贷款总成本知识的影响。

发现

结果证明，使用价格质量提示和品牌信誉分别对抵押贷款的总成本知识有负面和正面影响。家庭的基本收入者对抵押贷款的总成本有更高的了解。结果还表明，家庭的初级收入者对价格敏感，品牌不信任者对抵押贷款的总成本有更多的了解。

创意/价值

很少进行金融服务中的价格知识研究，尤其是抵押贷款行业中的价格知识研究。因此，对抵押贷款及其潜在先例的价格知识水平了解不足。