Purpose

Very little or no study has explored the predictors of behaviour and traits that determine digital entrepreneurship (DE) success. In response, the purpose of this paper is to present a research model that takes information technology (IT) culture as a theoretical lens and personal innovativeness and experience in IT projects as theoretical constructs to predict behaviour and traits that explain DE success.

Design/methodology/approach

Based on the literature review, the authors propose hypotheses and a research model. The authors tested the model using structural equation modelling (SEM), by surveying a sample of digital entrepreneurs operating in the Yabacon Valley, Lagos, Nigeria.

Findings

The results indicate that IT culture is an essential predictor of achieving DE success. The results also suggest that an entrepreneur's innovativeness in IT and experience in IT projects have significant negative and positive moderating effects on the relationship between IT culture and achieving DE success.

Research limitations/implications

This paper taps into a new setting – DE context – by exploring the moderation effects of an entrepreneur's innovativeness in IT and experience in IT projects on the link between their IT culture and achieving a successful DE outcome.

Practical implications

This model offers managers an understanding of how IT culture and personal innovativeness and experience in IT work together to achieve DE success. Meanwhile, it sheds some light on managers to treat individuals with different levels of experience differently.

Originality/value

The authors theorise IT culture, personal innovativeness and experience in IT and show their effects on DE success, thus making an essential contribution to the information systems (ISs) and entrepreneurship research and practice. Moreover, the authors provide a novel methodology to conceptualise IT culture as a second-order hierarchical reflective construct by giving evidence that partial least squares (PLS) path modelling can assess a hierarchical model with moderating effects. This study answers scholars' call to construct more accurate explanations of innovation outcomes in an increasingly digital world.

中文翻译：

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信息技术文化和个人信息技术创新对数字创业成功的影响

目的

很少或没有研究探索决定数字创业 (DE) 成功的行为和特征的预测因素。作为回应，本文的目的是提出一种研究模型，该模型以信息技术 (IT) 文化为理论视角，以个人在 IT 项目中的创新和经验为理论构建，来预测解释 DE 成功的行为和特征。

设计/方法/方法

在文献回顾的基础上，作者提出了假设和研究模型。作者通过调查在尼日利亚拉各斯亚巴肯谷经营的数字企业家样本，使用结构方程模型 (SEM) 测试了该模型。

发现

结果表明，IT 文化是实现 DE 成功的重要预测因素。结果还表明，企业家的 IT 创新能力和 IT 项目经验对 IT 文化与实现 DE 成功之间的关系具有显着的负向和正向调节作用。

研究限制/影响

本文通过探讨企业家在 IT 方面的创新性和 IT 项目经验对其 IT 文化与取得成功的 DE 成果之间的联系的调节作用，进入了一个新的环境——DE 环境。

实际影响

该模型让管理人员了解 IT 文化与个人创新性和 IT 经验如何协同工作以实现 DE 成功。同时，它为管理者提供了一些启示，以不同的方式对待具有不同经验水平的个人。

原创性/价值

作者对 IT 文化、个人创新性和 IT 经验进行了理论分析，并展示了它们对 DE 成功的影响，从而为信息系统 (IS) 和创业研究与实践做出了重要贡献。此外，作者通过提供证据证明偏最小二乘法 (PLS) 路径建模可以评估具有调节作用的层次模型，提供了一种将 IT 文化概念化为二阶层次反思结构的新方法。这项研究响应了学者们的呼吁，即在日益数字化的世界中对创新成果进行更准确的解释。