Purpose

Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined.

Design/methodology/approach

The conceptual model includes role conflict, privacy concerns, social media fatigue, discontinuous usage intention and self-esteem. Three hundred and thirty-one questionnaires were collected using an online survey, and the data were analyzed with structural equation and hierarchical regression modeling.

Findings

The results show that (1) role conflict positively affects privacy concerns and social media fatigue; (2) privacy concerns also positively affect social media fatigue; (3) privacy concerns positively affect control activities intentions, although their impact on short breaks and suspend usage intentions is not significant, whereas social media fatigue significantly influences control activities, short breaks and suspend usage intentions; and (4) self-esteem negatively moderates the influence of role conflict on privacy concerns.

Research limitations/implications

A key limitation of this research is that it is designed for WeChat. Therefore, the question of whether other social media platforms face role conflict or discontinuous usage problems should be explored in the future.

Originality/value

The article is interesting in that it focuses on the discontinuous usage of social media and identifies factors that contribute to the discontinuous usage of social media. The findings make some theoretical contributions to, and have practical implications for, research into social media usage.

中文翻译：

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角色冲突会影响不连续的使用意图吗？隐私问题，社交媒体疲劳和自尊心

目的

以微信时刻为例，本文探讨了用户角色冲突对隐私问题，社交媒体疲劳以及不连续使用意图的三个方面的影响：控制活动，短暂休息和暂停使用意图。此外，研究了自尊在此过程中的调节作用。

设计/方法/方法

概念模型包括角色冲突，隐私问题，社交媒体疲劳，不连续的使用意图和自尊。使用在线调查收集了331个问卷，并使用结构方程式和层次回归模型对数据进行了分析。

发现

结果表明：（1）角色冲突对隐私问题和社交媒体疲劳产生积极影响；（2）隐私问题也对社交媒体疲劳产生积极影响；（3）隐私问题对控制活动意图有积极影响，尽管它们对短暂休息和中止使用意图的影响不显着，而社交媒体疲劳严重影响控制活动，短暂休息和中止使用意图；（4）自尊消极地减轻了角色冲突对隐私问题的影响。

研究局限/意义

这项研究的关键局限性在于它是为微信设计的。因此，将来应探讨其他社交媒体平台是否面临角色冲突或不连续使用问题。

创意/价值

这篇文章很有趣，因为它专注于社交媒体的不连续使用，并确定了导致社交媒体不连续使用的因素。这些发现为社交媒体使用的研究提供了一些理论上的贡献，并具有实际意义。