Purpose

The purpose of the paper is to investigate how cross-cultural elements such as cultural difference and stereotype are integrated into collaborative modes and actions and to explore their corresponding effectiveness.

Design/methodology/approach

The sample of the quantitative content analysis is drawn from the posts with the topic of China on Quora. A collaborative case, where two users have a question-and-answer interaction, is taken as the unit of analysis. The effectiveness of collaboration is operationalized as the extent to which a collaboratively produced answer is visited and favorably reviewed, using the feedback index (the number of upvotes*1,000/views). One of the sampled collaborative cases is further analyzed qualitatively to see how cultural differences, stereotypes and other factors are incorporated into users' interaction.

Findings

This content analysis reveals nine modes of collaborative production of knowledge on Quora: initial questioning, pointed answering, raising doubts, responding to others, agreeing with others, correcting mistakes, enriching content, further questioning and extending issues. Diversity of the cross-cultural acts of collaborative production, particularly two of often-used collaborative actions, correcting stereotypes and supplementing cultural differences, helps to enhance overall collaborative effectiveness.

Practical implications

This paper offers new perspectives and ideas for strategies to change socially problematic stereotypes, e.g. to correct stereotypes where necessary and use more convincing resources such as reliable images as collaborative actions to bridge cultural differences. It also calls on social Q&A website developers to create more international users-friendly design by providing various channels for users with diverse cultural backgrounds to interact with each other.

Originality/value

This study is one of the first to investigate online collaborative knowledge production within a broader cross-cultural context. Specifically, cultural factors and cross-cultural collaborative actions have been innovatively integrated into this research, enriching the dimensions that can be used for collaboration classification. It is helpful for users from different countries to actively adopting different strategies to overcome cultural differences, preconceptions and other negative factors that are not conducive to communication and knowledge acquisition.

中文翻译：

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跨文化协作研究Quora知识的方式和有效性的跨文化分析

目的

本文的目的是研究如何将跨文化元素（例如文化差异和刻板印象）整合到协作模式和行动中，并探讨其相应的有效性。

设计/方法/方法

定量内容分析的样本是从Quora主题为China的帖子中提取的。将两个用户进行问答互动的协作案例作为分析单位。协作的有效性可通过使用反馈指数（投票数* 1,000 /次）访问和满意地评估协作产生的答案的程度而实现。定性分析了其中一种协作案例，以了解如何将文化差异，刻板印象和其他因素纳入用户的互动中。

发现

内容分析揭示了在Quora上协作生产知识的九种模式：初始提问，针对性回答，提出疑问，回应他人，同意他人，纠正错误，丰富内容，进一步提问和扩展问题。协作生产的跨文化行为的多样性，尤其是两种经常使用的协作行为，纠正刻板印象和补充文化差异，有助于提高总体协作效率。

实际影响

本文为改变社会问题的刻板印象提供了新的观点和思路，例如在必要时纠正刻板印象，并使用更具说服力的资源（例如可靠的图像）作为协作行动来弥合文化差异。它还呼吁社交问答网站开发人员通过为具有不同文化背景的用户提供相互交流的各种渠道来创建更加国际化的用户友好设计。

创意/价值

这项研究是第一个在更广泛的跨文化背景下研究在线协作知识生产的研究。具体而言，文化因素和跨文化协作行动已被创新地整合到本研究中，丰富了可用于协作分类的维度。对于来自不同国家的用户来说，积极采取不同的策略来克服文化差异，成见和其他不利于交流和知识获取的负面因素是有帮助的。