当前位置: X-MOL 学术Asia Pacific Journal of Marketing and Logistics › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Grit: the good, the bad and the ugly
Asia Pacific Journal of Marketing and Logistics ( IF 3.9 ) Pub Date : 2020-11-20 , DOI: 10.1108/apjml-04-2020-0271
Denni Arli , Fandy Tjiptono , Aaron Tkaczynski , Marat Bakpayev

Purpose

The concept of grit has been receiving increased attention in recent years. Grit is a trait that enables individuals to persevere while facing challenges and obstacles in life, sometimes “winning at any cost”. The purpose of the study is to understand how ethical views may vary among different groups of people segmented on grittiness. Our key argument is that grittier segment is more inclined towards Machiavellian factors (amorality, desire for control, desire for status, distrust of others) and materialism.

Design/methodology/approach

Data derived from self-administered questionnaires completed by convenience samples of Indonesians living in Daerah Istimewa Yogyakarta (DIY), a region commonly considered as the miniature of Indonesia. Turning to market segmentation tools (n = 467), we first segment people based on their level of grittiness and, subsequently, investigate each segment's perception towards various Machiavellian factors (amorality, desire for control, distrust of others) and materialistic attitudes.

Findings

The study identified three segments of grittiness: The Least Gritty (the Good), The More Gritty (the Bad) and The Most Gritty (the Ugly). The results of this study showed the dark side of grit. Individuals with higher grit traits are more likely to behave unethically which could be referred to as “bad” and “ugly”. To help them succeed, cheating and lying are more likely considered acceptable by gritty individuals compared to less gritty “good” individuals.

Practical implications

Merely focussing on grit–be it grit promotion or training–may produce individuals who achieve success at all costs and disregard ethical values. An implication from the study is not to discourage developing grit in individuals but instead to add and emphasise ethical components. This implication is especially critical for educators and managers developing grit as a part of their activities.

Originality/value

The results of this study will have important theoretical implications and managerial implications educators balancing the consequences of teaching grit, but also for managers interested in understanding employees' level of grit within their workplaces along with ethical considerations.



中文翻译:

勇气:好,坏和丑

目的

近年来,砂砾的概念受到越来越多的关注。毅力是一种特质,使个人能够坚持不懈地面对生活中的挑战和障碍,有时“不惜一切代价取胜”。这项研究的目的是了解不同的人之间在道德上的不同,其道德观念可能会有所不同。我们的主要论点是,较坚硬的阶层更倾向于马基雅维利主义因素(单亲,控制欲,对地位的渴望,对他人的不信任)和唯物主义。

设计/方法/方法

数据来自自我管理的调查表,调查问卷由居住在​​日惹达拉(Iytimewa日惹)(DIY)地区的印度尼西亚人的便利样本完成,该地区通常被认为是印度尼西亚的缩影。转向市场细分工具(n  = 467),我们首先根据人们的耐心程度对其进行细分,然后调查每个细分市场对各种马基雅维利因素(无性,控制欲,对他人的不信任)和唯物主义态度的看法。

发现

这项研究确定了三部分脾气暴躁:最低粗暴(好),更多粗暴(坏)和最大粗暴(丑陋)。这项研究的结果显示出砂砾的阴暗面。沙粒特征较高的人更容易表现出不道德的行为,被称为“坏”和“丑陋”。为了帮助他们成功,与不那么坚强的“好”个人相比,坚强的人更可能认为作弊和说谎。

实际影响

仅仅专注于砂砾(无论是砂砾的推广还是培训)可能会使个人不惜一切代价取得成功,而无视道德价值观。该研究的意义不是要劝阻个人发展毅力,而是要增加和强调道德成分。对于寓教于乐的教育者和管理者而言,这一含义尤其重要。

创意/价值

这项研究的结果将具有重要的理论意义和对管理者的意义,教育者可以平衡教学勇气的后果,同时也可以使管理人员对了解员工在工作场所的勇气水平以及道德方面的考虑感兴趣。

更新日期:2020-11-20
down
wechat
bug