ABSTRACT Founded in 1947 by a Catholic priest, Acción Cultural Popular (ACPO) was a pioneer in radio education. Offering a radio station (Radio Sutatenza), study manuals, and a newspaper, ACPO provided basic education and encouraged campesinos to seek personal development and to “vivir mejor”--to live better. From 1947 to 1994, it attracted over four million subscribers and became a model in 13 Latin American countries. In this article I show how ACPO's approach to rural development and communication style evolved between 1960 and 1980. As a consequence of technological, economic, and cultural developments, Radio Sutatenza, a station with a more or less captive audience of illiterate peasants, changed as it was forced to respond to rural Colombians’ shifting aspirations and competition from commercial radio. While the organization's founding principles remained constant throughout this period, its articulation of what it meant to “live better” changed over time, reflecting the struggles of a religious organization to remain relevant in a rapidly changing world. While ACPO saw itself as the bearer of modernity, it was often confronted by independent processes of change already occurring in rural communities.

中文翻译：

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“Vivir Mejor”：哥伦比亚农村的广播教育（1960-80）

摘要 Acción Cultural Popular (ACPO) 于 1947 年由一位天主教神父创立，是广播教育的先驱。ACPO 提供广播电台（Radio Sutatenza）、学习手册和报纸，提供基础教育并鼓励农民寻求个人发展和“vivir mejor”——更好地生活。从 1947 年到 1994 年，它吸引了超过 400 万用户，并成为 13 个拉美国家的典范。在这篇文章中，我展示了 ACPO 在 1960 年至 1980 年间如何发展农村发展和传播方式。 由于技术、经济和文化的发展，Sutatenza 广播电台，一个或多或少有文盲农民听众的电台，发生了变化它被迫响应哥伦比亚农村人不断变化的愿望和来自商业电台的竞争。虽然组织' 在此期间，它的创始原则保持不变，它对“生活得更好”的含义的表述随着时间的推移而发生变化，反映了宗教组织在快速变化的世界中保持相关性的斗争。虽然 ACPO 将自己视为现代性的承载者，但它经常面临农村社区已经发生的独立变化过程。