The need to overcome the problems created by human impact in protected areas has today necessitated the creation of various ways of sustainable development . The sustainability paradigm has become an important framework in tourism as in many other fields. Ecotourism is seen as a key element in the sustainability of tourism. It is defined as a tourism approach that protects and develops natural and cultural values, and at the same time enables the participation and development of local people. The aim of this study was to develop suitable ecotourism strategies for Aksaray’s Ihlara Valley which is a Special Environmental Protection Zone (SEPZ). For this purpose, SWOT-AHP technique, which is a hybrid method, was used. In this study, after conducting the SWOT analysis which clarified the strengths-weaknesses and opportunity-threats of the Ihlara Valley, the weightings of SWOT groups and factors were determined by Analytical Hierarchy Process (AHP). Developed strategies for environmental, socio-cultural and economic sustainability are: “Determination of carrying capacity with effective ecotourism planning”, “the creation of a new image of the region within the scope of international protection status”, “elimination of tourism infrastructure- superstructure deficiencies”, “diversification of tourist activities”, “organizing training programs and courses of ecotourism for stakeholders” and “ensuring economic prosperity through the participation of local people in tourism”. These strategies are thought to be beneficial for stakeholders in developing protection-use practices in a possible ecotourism planning process in Ihlara SEPZ.

中文翻译：

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用 SWOT-AHP 方法确定保护区生态旅游策略：以 Aksaray-Ihlara 特别环境保护区 (SEPZ) 为例

为了克服人类对保护区的影响所造成的问题，今天有必要创造各种可持续发展方式。与许多其他领域一样，可持续性范式已成为旅游业的重要框架。生态旅游被视为旅游业可持续发展的关键因素。它被定义为一种保护和发展自然和文化价值的旅游方式，同时促进当地人民的参与和发展。本研究的目的是为 Aksaray 的 Ihlara 山谷制定合适的生态旅游策略，该山谷是一个特殊的环境保护区 (SEPZ)。为此，使用了混合方法 SWOT-AHP 技术。在这项研究中，在进行了阐明 Ihlara 山谷的优势-劣势和机会-威胁的 SWOT 分析之后，SWOT 组和因素的权重由层次分析法 (AHP) 确定。环境、社会文化和经济可持续性的发展战略是：“通过有效的生态旅游规划确定承载能力”、“在国际保护地位范围内创造该地区的新形象”、“消除旅游基础设施-上层建筑”不足”、“旅游活动多样化”、“为利益相关者组织生态旅游培训计划和课程”以及“通过当地人参与旅游确保经济繁荣”。