ABSTRACT

Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 to 2016. The analysis focuses on the most cited articles and authors, h-index, publications per year, among others that typically are conducted for BAs.

Design/Methodology/Approach: This paper begins with an introduction to the JBBM, showing its characteristics, its history as well as the editorial development and subsequent journal positioning. This information is followed by an analysis based on bibliometric methodology (BM) which considers the h-index, total citations (TCs), total papers (TPs), TC/TP ratio and other similar measures. To display this information, investigation was done to determine the most cited journals, articles, authors, universities and countries, ergo with the greatest incidence within JBBM. Analyzed are 329 articles, reviews and notes taken from the Scopus database for the periods between 1992 and 2016 for the JBBM.

Findings: At the time of this work, the completion of the 25th anniversary of this journal, there is a rising trend in the number of JBBM publications per year. The researchers from the United States were most frequent contributors to the journal, while researchers from Germany, Australia, Norway and the United Kingdom were well represented. Multiple coauthors were more frequent while topics across the general model of business-to-business (B-to-B) marketing were typically found. Special issues on all three university-level education, technology in the classroom as well as Internet in effect B-to-B tactical marketing.

Practical Implications: After observing the different perspectives of the journal’s production, we gain another objective view on the evolution of the JBBM in prior 25 years. This approach is useful for the readers of this journal in order to obtain a quick snapshot of the leading trends occurring in the journal and is similar as performed for many cognate titles. The many titles within marketing and the business disciplines may find such an exercise revelatory.

Originality/Value: There is a trend where several journals (Journal of Marketing, Journal of Public Policy & Marketing, Journal of Marketing Research and Journal of Business Research) have produced special sections to show progress and contributions of these to scientific research using BA and BM. This paper does similarly for the JBBM.

摘要

用途：作为识别25周年的一部分商业杂志对企业营销（JBBM），该文件介绍了概述JBBM通过其内容的文献计量分析（BA）从1992年到2016年的分析重点关注被引用次数最多的文章和作者，h-index，每年的出版物，以及通常针对文学学士学位进行的其他研究。

设计/方法论/方法：本文首先介绍JBBM，介绍其特点，历史，编辑发展和随后的期刊定位。该信息之后是基于文献计量方法（BM）的分析，其中考虑了h指数，总引文（TCs），总论文（TPs），TC / TP比和其他类似度量。为了显示此信息，已进行调查以确定JBBM中引用率最高的期刊，文章，作者，大学和国家（地区）。分析了JBBM在1992年至2016年期间从Scopus数据库中获得的329篇文章，评论和注释。

调查结果：在撰写本期刊25周年之际，JBBM每年的出版物数量呈上升趋势。来自美国的研究人员是该期刊的最常撰稿人，来自德国，澳大利亚，挪威和英国的研究人员则有很多代表。多个合著者更为频繁，而通常会发现整个企业对企业（B2B）营销模型中的主题。有关所有三级大学教育，教室技术以及实际上是B2B战术营销的互联网的专题。

实际意义：在观察了期刊生产的不同观点之后，我们对JBBM在过去25年的发展有了另一种客观的看法。这种方法对于该期刊的读者很有用，以便快速了解该期刊中出现的主要趋势，并且与许多同类书目相似。市场营销和商业学科中的许多头衔可能会为您带来启发。

创新/价值：有一种情况几种刊物（趋势营销杂志，杂志公共政策和市场营销，市场营销研究的和商业研究杂志）已经产生，以显示进度和使用BA的这些贡献，科研和特殊路段BM。对于JBBM，本文也是如此。