ABSTRACT

The significance and economic potential of cultural heritage tourism have been acknowledged worldwide, being at the forefront of the development strategies for many cities aiming at enhancing the tourists’ experience. The paper presents a case study of recent heritage interpretation project in Craiova historical centre, one of the largest Romanian towns, followed by the results of an online survey, aimed to assess people’s awareness, understanding and appreciation of the place and the past. The process of urban and cultural regeneration was initiated by the City Hall, in the early 2000, aiming at the creative capitalization of the cultural heritage to increase the attractiveness of the area and life quality for the local community, tourists and potential investors alike, by conveying a sense of place and appreciation of the town which is both historical and cultural.

摘要

文化遗产旅游的重要性和经济潜力已为世界所认可，这是许多城市旨在提高游客体验的发展战略的最前沿。本文以罗马尼亚最大的城镇之一的克拉约瓦历史中心为例，对近期的文物解读项目进行了案例研究，然后是一项在线调查的结果，旨在评估人们对这个地方和过去的认识，理解和欣赏。市政厅于2000年初发起了城市和文化的复兴过程，旨在创造性地利用文化遗产，以提高该地区的吸引力，并提高当地社区，游客和潜在投资者的生活质量，