Drawing on the resource based view (RBV) and literature on relational embeddedness and network ties, we examine how personal relationships of international social entrepreneurs and accountability of social enterprises influence social value creation in cause-related marketing (CRM) of three UK-based international charities. The study also explores how personal relationships of international social entrepreneurs affect accountability of social entrepreneurship for social value creation of non-profit organizations in the UK context. The findings revealed through the case study method highlight the importance of personal relationships between charity and commercial organizations across borders closely allying corporate social responsibility. In international social entrepreneurship, social value creation is facilitated by accountability of social goals while trust-based personal relationships assist access to commercial opportunities.

中文翻译：

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通过个人关系和问责制在与因果相关的营销中进行国际社会企业家精神和社会价值创造

利用基于资源的观点（RBV）和有关关系嵌入性和网络联系的文献，我们研究了国际社会企业家的个人关系和社会企业的问责制如何影响三个总部位于英国的国际企业的因果营销（CRM）中的社会价值创造慈善机构。该研究还探讨了国际社会企业家的个人关系如何影响英国背景下非营利组织社会价值创造的社会企业家责任。通过案例研究方法揭示的发现突出了慈善机构与跨国界紧密联系企业社会责任的商业组织之间的个人关系的重要性。在国际社会创业中，