This study aims to examine the wearable devices market as an essential representative of the digital age using a framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and the context of sports wearables.,411 people, are both users and non-users of this technology were surveyed online, and the obtained data analyzed using structural equation modeling.,The results support the effects of performance expectancy, effort expectancy, facilitating conditions, and social influence on attitude toward sports wearables and attitude of usage intention. Further, technophobia moderates the relationship between performance expectancy and attitude. However, a moderating effect of technophobia on the relationship between effort expectancy and attitude was not observed.,Due to innovative technologies in the digital age we live in, the devices we use in everyday life have gained intelligence. As more developments take place, and related products enter the market, understanding how people react to these products becomes an important issue. While investigating this issue in the context of sports wearables in this study, an important psychological construct, technophobia, was included in the research model in order to explore the usage intention of individuals through the effects of psychological constructs, such as paranoia, fear, anxiety, cybernetic revolt and cellphone avoidance, and the strong combination of important constructs of phobia to go against technology.

中文翻译：

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个人使用运动可穿戴设备的意图：技术恐惧症的调节作用

这项研究旨在使用基于技术的接受和使用统一理论（UTAUT）和运动可穿戴设备的上下文的框架，研究可穿戴设备市场作为数字时代的基本代表。411人，既是用户又是非用户-对该技术的用户进行了在线调查，并使用结构方程模型对获得的数据进行了分析。结果支持性能预期，努力预期，便利条件和社会影响对运动可穿戴设备态度和使用意愿的影响。此外，技术恐惧症缓解了预期绩效与态度之间的关系。但是，未发现技术恐惧症对预期工作量和态度之间关系的调节作用。由于我们生活在数字时代，因此，我们在日常生活中使用的设备已经获得了智能。随着越来越多的发展和相关产品进入市场，了解人们对这些产品的反应成为一个重要的问题。在本研究中以运动可穿戴设备为背景调查此问题时，研究模型中包含了一种重要的心理结构技术恐惧症，目的是通过心理结构（如偏执狂，恐惧，焦虑）的作用来探索个人的使用意图。 ，控制论起义和避免使用手机，以及恐惧症的重要构造与技术的强大结合。