The purpose of this study was to examine the millennial fans decision-making process in connection with various sport consumption behaviors (i.e. game attendance, TV viewing, participation in online activities, and participation in social media activities) using a modified model of goal-directed behavior (i.e. Sport Fan MGB).,We collected data using Amazon Mechanical Turk (N = 222) to test the hypothesized model. Confirmatory factor analysis (CFA) was used to examine the psychometric properties of the measurement model, and structural equation modeling (SEM) was employed to test the hypotheses.,Sport Fan MGB was found have good psychometric properties. In addition, the findings indicate that the Sport Fan MGB explained various millennial fan behaviors (i.e., event attendance, TV viewing, online activity participation, and social media activity participation).,This paper examined the validity of the Sport Fan MGB and improved the predictability of the millennial fans' sport consumption behavior decision-making process.

中文翻译：

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千禧一代球迷体育消费决策过程中的关键因素：目标导向行为的修正模型

这项研究的目的是使用目标导向的修正模型，研究千禧一代球迷与各种体育消费行为（例如，出勤，看电视，参与在线活动和参与社交媒体活动）有关的决策过程。行为（即运动迷MGB）。我们使用Amazon Mechanical Turk（N = 222）收集了数据以测试假设模型。通过验证性因子分析（CFA）检验了测量模型的心理计量特性，并使用结构方程模型（SEM）检验了假设。SportFan MGB被发现具有良好的心理计量特性。此外，调查结果表明，体育迷MGB解释了各种千禧一代的球迷行为（例如，活动出勤，观看电视，在线活动参与，