The generation subculture theory asserts that as each generation comes of age and begins to harness political and economic power, their unique value-set will shape social and environmental outcomes. With this in mind, we undertook a preliminary social survey that explored the relationship between birth cohort (the Silent Generation, Baby Boomers, Generation X and Millennials), and marine environmental values, behaviour, and preferences. The findings demonstrate a declining value is placed on the marine environment across the generations, with an associated decrease in pro-environmental behaviours. The results emphasise the importance of targeted conservation outreach, particularly for Millennials.

中文翻译：

---

促进海洋环境管理：吸引千禧一代的新策略

世代亚文化理论认为，随着每一代人的年龄增长并开始利用政治和经济力量，他们独特的价值观念将塑造社会和环境成果。考虑到这一点，我们进行了一项初步的社会调查，探讨了出生队列（沉默的一代，婴儿潮一代，X代和千禧一代）与海洋环境价值，行为和喜好之间的关系。研究结果表明，各代人对海洋环境的重视程度正在下降，其亲环保行为也随之减少。结果强调了有针对性的保护宣传的重要性，特别是对于千禧一代。