This article attempts to uncover the intellectual, economic, and methodological structures that have led to the recent emergence of a particular notion of digital communication on social media platforms, one that emphasizes the power of (false) media messages to cause irrational political behavior and combines individual level understanding of media effects with a networked notion of society and information diffusion After pointing out some of the real political-economic forces at work in setting the contours of this intellectual turn, I discuss how spaces between mutually constructed but overlapping paradigmatic understandings of media behavior lead to theories that serve as boundary objects, linking (and misunderstanding) older fields in order to advance new agendas I then turn to the consequences of particular methodological choices, drawing on key works in Science and Technology Studies (STS) to make the point that these methodological choices not only establish scientific fields, they construct certain types of human subjects as well The article concludes with a call for a more humanistic and interpretive approach to the understanding of political behavior and communication

中文翻译：

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假新闻不是病毒：关于平台及其影响

本文试图揭示导致最近在社交媒体平台上出现特定数字通信概念的知识、经济和方法结构，该概念强调（虚假）媒体信息导致非理性政治行为的力量，并结合了个人层面对媒体效应的理解与社会和信息传播的网络概念 在指出了一些真正的政治经济力量在设定这一知识转向的轮廓之后，我讨论了相互构建但重叠的媒体范式理解之间的空间行为导致作为边界对象的理论，链接（和误解）旧领域以推进新议程然后我转向特定方法选择的后果，借鉴科学技术研究 (STS) 的重要著作，指出这些方法论选择不仅建立了科学领域，而且还构建了某些类型的人类主体。对政治行为和沟通的理解