Theorizing communication as design can support the development of theories of intervention by focusing attention not just on how groups, organizations, and communities communicate, but also on how they make and try to enact choices about their communication. We posit a theory of organizational communication design logics aimed at clarifying how collectives intervene in their own communication. We argue that collective communication design (CCD) is comprised of (a) individuals’ overlapping communication designs, focused on goals and governed by communication design logics, and (b) the fit, function, and fragmentation of collectives’ communication proposals and choices. Future research guided by this theoretical framework should explore the communication skills associated with CCD and the influence of power, authority, emotion, and temporality in CCD.

中文翻译：

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组织传播设计逻辑：一种传播干预和集体传播设计的理论

将交流理论化为设计可以支持干预理论的发展，不仅关注群体、组织和社区如何交流，而且关注他们如何做出和试图制定关于他们的交流的选择。我们提出了一种组织传播设计逻辑理论，旨在阐明集体如何干预他们自己的传播。我们认为，集体沟通设计（CCD）包括（a）个人重叠的沟通设计，专注于目标并受沟通设计逻辑的支配，以及（b）集体沟通建议和选择的契合度、功能和碎片化。在此理论框架指导下的未来研究应该探索与 CCD 相关的沟通技巧以及权力、权威、情感、