The practice of profile making has become ubiquitous in digital culture. Internet users are regularly invited, and usually required, to create a profile for a plethora of digital media, including mega social media platforms such as Facebook and Twitter. Understanding profiles as a set of identity performances, I argue that the platforms employ profiles to enable and incentivize particular ways and foreclose other ways of self-performance. Drawing on research into digital media and identities, combined with mediatization theories, I show how the platforms: (a) embrace datafication logic (gathering as much data as possible and pinpointing the data to a particular unit); (b) translate the logic into design and governance of profiles (update stream and profile core); and (c) coax—at times coerce—their users into making of abundant but anchored selves, that is, performing identities which are capacious, complex, and volatile but singular and coherent at the same time.

中文翻译：

---

个人资料、身份、数据：在平台社会中塑造丰富的自我

个人资料制作的做法在数字文化中无处不在。互联网用户经常被邀请并且通常被要求为大量数字媒体创建个人资料，包括 Facebook 和 Twitter 等大型社交媒体平台。将个人资料理解为一组身份表现，我认为平台使用个人资料来启用和激励特定方式，并排除其他自我表现方式。借鉴对数字媒体和身份的研究，结合媒体化理论，我展示了平台如何：(a) 采用数据化逻辑（收集尽可能多的数据并将数据精确定位到特定单元）；(b) 将逻辑转化为配置文件的设计和治理（更新流和配置文件核心）；(c) 哄——有时是胁迫——他们的用户创造丰富但固定的自我，