Framing is an important concept in communication, yet many framing studies set out to develop frames relevant to only one issue. We expand framing theory by introducing figurative framing. We posit that figurative language types like metaphor, hyperbole and irony are important in shaping public discourse, because these figures contain important linguistic and conceptual content about the issue under discussion. We first explicate the role of each individual figure (metaphor, hyperbole, and irony) in the framing of important societal issues. Then, we focus on complex figurative frames (combinations of metaphor, hyperbole, and/or irony). The article concludes with a research agenda, connecting figurative framing to the four key processes in framing research (frame building, frame setting, individual-level effects, and feedback loop).

中文翻译：

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形象化框架：通过隐喻、夸张和反讽塑造公共话语

框架是传播中的一个重要概念，但许多框架研究开始着手开发仅与一个问题相关的框架。我们通过引入比喻性框架来扩展框架理论。我们假设比喻、夸张和讽刺等比喻语言类型在塑造公共话语方面很重要，因为这些人物包含关于所讨论问题的重要语言和概念内容。我们首先解释每个人物（隐喻、夸张和讽刺）在重要社会问题的框架中的作用。然后，我们专注于复杂的比喻框架（隐喻、夸张和/或讽刺的组合）。文章最后提出了一个研究议程，将比喻性框架与框架研究的四个关键过程（框架构建、框架设置、个人层面的影响和反馈循环）联系起来。