General Motors (GM) became the world's dominant automaker in the 1920s and 1930s thanks in part to a dynamic, centralized public relations operation. The intended audience of this marketing included GM's own overseas employees. As the company opened new plants in foreign countries, it used media such as General Motors World , an employee newspaper, to communicate that it understood the needs of different foreign consumers and to advocate against protectionist economic policies that hindered its ability to sell cars. The messages of General Motors World shaped global perceptions of GM's corporate structure and brand, and were a core element of the automaker's overseas activity.

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销售世界：公共关系和通用汽车的全球扩张，1922-1940

通用汽车 (GM) 在 1920 年代和 1930 年代成为世界上占主导地位的汽车制造商，部分原因在于动态、集中的公共关系运作。这次营销的目标受众包括通用汽车自己的海外员工。当该公司在国外开设新工厂时，它利用员工报纸《通用汽车世界》等媒体传达它了解不同外国消费者的需求，并倡导反对阻碍其汽车销售能力的保护主义经济政策。通用汽车世界的信息塑造了全球对通用汽车公司结构和品牌的看法，并且是汽车制造商海外活动的核心要素。