Recent literature on philanthropy and business has focused on the returns to businesses and entrepreneurs from giving. In this article, we show how historical context impacts the motivations and organizational forms created over time in philanthropic giving that effect and affect such returns. We do this through the prism of the changing ownership structures in the Scotch whisky industry in the twentieth century using an institutional theory lens. In doing so, we capture the story of three sisters who inherited a Scotch whisky business in the 1940s and transformed it into a hybrid philanthropic-commercial vehicle that remains in operation today. We present an extended theoretical model illustrating the interplay of context, motivation, and organizational structure over time on exchanges of capital in entrepreneurial philanthropy.

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慷慨精神：苏格兰威士忌行业的慈善事业

最近关于慈善事业和商业的文献集中在企业和企业家从捐赠中获得的回报。在本文中，我们展示了历史背景如何影响在慈善事业中随着时间的推移而产生的动机和组织形式，从而产生这种效果并影响此类回报。我们使用制度理论的视角，通过 20 世纪苏格兰威士忌行业不断变化的所有权结构的棱镜来做到这一点。在此过程中，我们记录了三姐妹的故事，她们在 1940 年代继承了苏格兰威士忌业务，并将其转变为至今仍在运营的混合型慈善商业工具。我们提出了一个扩展的理论模型，说明了随着时间的推移，背景、动机和组织结构在创业慈善资本交换中的相互作用。