ABSTRACT

Volunteering rates in high-income countries are declining. Most research into understanding volunteering engagement has focused on conscious processes (e.g., motives), with little exploration of non-conscious antecedents of volunteering engagement. Adopting a new line of investigation, this research used temporal self-regulation theory to investigate the influence of both rational and automatic processes on volunteering engagement. Two related studies using different methodologies were conducted to investigate the influence of intention, planning, and habit strength on volunteering engagement. In both studies, intention and habit strength were significant predictors of volunteering engagement, with planning only significantly predicting volunteering engagement in Study 1. It was also found, in Study 2, that habit strength moderated the intention–behavior relationship. These findings highlight that both rational and automatic processes play a part in volunteering engagement and have implications for recruiting and retaining volunteers.

摘要

高收入国家的志愿服务率正在下降。大多数了解志愿者参与的研究都集中在有意识的过程（例如动机）上，而很少有关于志愿参与的非意识前因的探索。本研究采用新的研究思路，采用时间自我调节理论来研究理性和自动过程对志愿者参与的影响。进行了两项使用不同方法的相关研究，以调查意向，计划和习惯强度对志愿者参与的影响。在两项研究中，意图和习惯强度都是志愿者参与的重要预测指标，而在研究1中，仅计划进行显着预测志愿者参与。在研究2中也发现，习惯强度减轻了意向-行为关系。这些发现表明，合理的流程和自动流程都可以在志愿者参与中发挥作用，并且对招募和留住志愿者有影响。