Low carbon readiness (LCR) is an aspect of environmental identity, an individual citizen’s willingness to reduce carbon emissions and transition to low carbon lifestyle as a personal striving. Nevertheless, individuals’ personal strivings are strongly influenced by the social context in which they are situated. We propose the social context of environmental identity model, which postulates that social contexts for LCR have a nested structure. The micro‐level Home is linked with other households through social networks at the meso‐level Community, which are further embedded in a macro‐level Society. These contexts are likely to influence LCR through different mechanisms. Home can exert direct influences by monitoring and reminding each other of the need to engage in low carbon behaviours. Community affects individuals’ readiness by providing social capital. The macro‐level Society exerts social influence through societal norms not only its current descriptive norm but also through its dynamic norms about the changing trends into the future. We have tested and found support for these propositions in three national cross‐sectional data sets from Australia. Our discussions will centre around a need to investigate social and cultural processes involved in climate change mitigation, and to link these insights to public policies.

中文翻译：

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社会背景下的低碳就绪度：介绍环境身份模型的社会背景

低碳就绪（LCR）是环保标识的一个方面，一个公民个人的意愿，以减少碳排放量，并过渡到低碳生活方式的个人 奋斗。然而，个人的个人努力受到其所处社会背景的强烈影响。我们提出了环境身份模型的社会环境，它假定LCR的社会环境具有嵌套结构。微观层面的家庭与通过社交网络在中观层次的其他家庭联系的社区，这是进一步嵌入在宏观层面协会。这些环境可能通过不同的机制影响LCR。家庭可以通过相互监视和提醒彼此参与低碳行为来施加直接影响。社区通过提供社会资本来影响个人的准备状态。宏观社会不仅通过其当前的描述性规范，而且通过其关于未来变化趋势的动态规范，来发挥社会影响力。我们已经从澳大利亚的三个国家横截面数据集中测试并找到了对这些主张的支持。我们的讨论将围绕调查减缓气候变化所涉及的社会和文化过程，并将这些见解与公共政策联系起来的需求为中心。