Korean pop music, commonly referred to as “K-pop,” is a genre that is gaining significant visibility and attention from global listeners. Among various factors that contribute to K-pop's global appeal, this study focuses on social media, particularly online video platforms. Video platforms are important as they enable artists to communicate directly with fans through live videos and encourage grassroots participation from fans. This study specifically focuses on a niche K-pop video platform, V Live, to investigate the factors that contribute to the artists' V Live channel success. By examining factors related to K-pop artists, the artist's V Live activities, and V Live support factors, the study examines 289 K-pop artists' V Live channels using hierarchical regression analysis. The study found that high popularity and fan engagement rates are influenced by K-pop artists' video uploads and the support from V Live and entertainment companies. As more celebrities and K-pop artists use online video platforms to communicate with fans, collaborative and strategic support is needed from not only artists and entertainment companies but also from platform operators to enhance K-pop's global reach.

韩国流行音乐（通常称为“ K-pop”）是一种流派，正在引起全球听众的广泛关注和关注。在促成K-pop全球吸引力的各种因素中，本研究关注社交媒体，尤其是在线视频平台。视频平台之所以重要，是因为它们使艺术家能够通过现场视频直接与粉丝交流，并鼓励粉丝的基层参与。这项研究专门针对利基K-pop视频平台V Live，以调查促成艺术家V Live频道成功的因素。通过研究与K-pop艺术家，艺术家的V Live活动和V Live支持因素有关的因素，该研究使用层次回归分析研究了289位K-pop艺术家的V Live频道。研究发现，高人气和粉丝参与率受K-pop艺术家的视频上传以及V Live和娱乐公司的支持的影响。随着越来越多的名人和K-pop艺术家使用在线视频平台与粉丝交流，不仅需要艺术家和娱乐公司的合作和战略支持，还需要平台运营商的合作和战略支持，以扩大K-pop的全球影响力。