Introduction

Few studies examine the impact of objective exposure to point-of-sale (POS) marketing for cigars including little cigars and cigarillos (LCCs) on tobacco use. The present study aimed to examine the relationship between exposure to LCC marketing at the POS and current and future use of LCCs and cigarettes among young adult college students.

Method

Data on LCC and cigarette use from 4201 young adult students (mean age = 22.8 [SD = 2.3]; 35.9% non-Hispanic whites) attending 24 Texas colleges was linked to objective assessments of POS marketing at 220 tobacco retail outlets within one mile of the colleges. Multilevel logistic regression analyses examined the impact of LCC marketing at the POS on use of LCCs and cigarettes currently and 6-months later.

Results

Participants were, on average, exposed to 43 LCC marketing materials per week. Results from cross-sectional analyses indicated that exposure to LCC POS marketing was associated with higher odds of current use of LCCs (AOR = 1.003, 95% CI = 1.0002, 1.0053) and cigarettes (AOR = 1.006, 95% CI = 1.0050, 1.0075). The relationship between LCC POS marketing exposure and LCC use was not significant in longitudinal models; however, exposure to LCC POS marketing at baseline did predict current cigarette use at 6-month follow-up (AOR = 1.004, 95% CI = 1.0021, 1.0052).

Conclusion

Findings suggest a substantial influence of LCC marketing exposure at the POS. Regulations on LCC marketing at the POS, especially around college campuses, should be considered.

中文翻译：

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接触雪茄销售点营销以及在年轻人中使用雪茄和香烟

介绍

很少有研究调查客观地接触包括小雪茄和小雪茄 (LCC) 在内的雪茄销售点 (POS) 营销对烟草使用的影响。本研究旨在研究年轻大学生在 POS 中接触 LCC 营销与当前和未来使用 LCC 和香烟之间的关系。

方法

来自德克萨斯州 24 所大学的 4201 名年轻成人学生（平均年龄 = 22.8 [SD = 2.3]；35.9% 非西班牙裔白人）的 LCC 和卷烟使用数据与 1 英里范围内 220 家烟草零售店的 POS 营销客观评估相关联学院。多级逻辑回归分析检查了 POS 的 LCC 营销对当前和 6 个月后 LCC 和卷烟使用的影响。

结果

参与者平均每周接触 43 份 LCC 营销材料。横断面分析结果表明，接触 LCC POS 营销与当前使用 LCC (AOR = 1.003, 95% CI = 1.0002, 1.0053) 和香烟 (AOR = 1.006, 95% CI = 1.0050, 1.0075) 的几率有关）。LCC POS 营销暴露与 LCC 使用之间的关系在纵向模型中不显着；然而，在基线时接触 LCC POS 营销确实预测了 6 个月随访时当前的卷烟使用情况（AOR = 1.004，95% CI = 1.0021，1.0052）。

结论

调查结果表明，LCC 在 POS 上的营销曝光度具有重大影响。应考虑对 POS 的 LCC 营销规定，尤其是在大学校园周围。