This paper attempts to outline how the General Data Protection Regulation might be positive not only for consumers and societal well-being but also for innovation in the digital age. Situated within the highly charged debate regarding the impact of regulations on innovation, this paper examines the General Data Protection Regulation in light of the theoretical facets underpinning the contexts in which regulation has a positive effect on innovation. These are in relation to firstly, tackling concentrated market power where too much concentration leads to the hampering of competitiveness and innovation. Secondly, structural features outlined in the Porter hypothesis that a regulation should have to promote innovation and thirdly, whether the General Data Protection Regulation falls within the scope of the Brussels effect and hence, levels the competitive playing field as well as helps shape the future of the digital economy. The General Data Protection Regulation's alignment with these three dimensions is outlined with certain deviations being noted.

本文试图概述《通用数据保护条例》如何不仅对消费者和社会福祉有积极意义，而且对数字时代的创新也有积极意义。在有关法规对创新的影响的激烈辩论中，本文根据理论层面对通用数据保护法规进行了考察，这些理论支撑着法规对创新产生积极影响的背景。首先，要解决集中的市场力量，集中过多的市场力量会阻碍竞争力和创新。第二，波特假说中概述的结构特征是，法规必须促进创新；第三，通用数据保护法规是否属于布鲁塞尔效应的范围，因此，平衡竞争环境，并帮助塑造数字经济的未来。概述了《通用数据保护条例》与这三个方面的一致性，并指出了某些偏差。