This election season, a rogue band of Republican Party operatives has attracted considerable media attention, and the Twitter wrath of President Trump, with a series of negative advertisements attacking the incumbent. The Lincoln Project strategy demonstrates how social and cultural conservatives are attracted to a particular aesthetic, prompted by their psychological attraction to rhetorical forms that are threat-oriented, clear, efficient, hyperbolic, emotional, and authoritative.

中文翻译：

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林肯计划与保守美学

这个选举季节，共和党特工的流氓乐队吸引了相当大的媒体关注，特朗普总统的Twitter愤怒也引起了一系列负面广告的袭击。林肯项目策略展示了社会和文化保守派如何被一种特定的美学吸引，这是由于他们对威胁论，清晰，有效，双曲线，情感和权威的修辞形式的心理吸引力所致。