Abstract The rapidly-evolving data economy based on surveillance capitalism raises new issues of ethics and social responsibility for public relations practice and scholarship. Understanding the business model of companies like Facebook, that sell algorithmic-driven, micro-targetable profiles of individuals, is necessary in order to consider consequences of using social media to communicate with audiences. This critical essay examines the operating model and deceptive communication strategies of Facebook Inc., and considers how the use of algorithms and artificial intelligence impacts stakeholders. Ethical frameworks explicated by previous scholars to assess standards of the profession are used as a theoretical lens to consider the social responsibility implications of using Facebook for public relations. The social media environment is changing quickly, which calls for consideration of unintended impacts.

中文翻译：

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数据经济中的社交媒体伦理：使用 Facebook 进行公共关系的社会责任问题

摘要 基于监视资本主义的快速发展的数据经济为公共关系实践和学术提出了新的伦理和社会责任问题。为了考虑使用社交媒体与受众交流的后果，了解 Facebook 等公司的商业模式是必要的，这些公司出售算法驱动的、可微定位的个人资料。这篇批判性文章考察了 Facebook Inc. 的运营模式和欺骗性沟通策略，并考虑了算法和人工智能的使用如何影响利益相关者。先前学者解释的评估职业标准的道德框架被用作理论视角，以考虑使用 Facebook 进行公共关系的社会责任影响。