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Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors
Public Relations Review ( IF 4.636 ) Pub Date : 2020-12-01 , DOI: 10.1016/j.pubrev.2020.101981
Lucinda Austin , Holly Overton , Brooke W. McKeever , Denise Bortree

Abstract A national survey (N = 1275) explored how individuals’ anger and efficacy predict attitudes toward political and social activism, related communication behaviors, and financial support behaviors. Findings revealed partial support for the Anger Activism Model, which was tested in this unique context. Efficacy emerged as a stronger predictor compared to anger, and path analysis suggests that while anger directly predicts attitudes and communication behaviors, it also partially predicts efficacy.

中文翻译:

审视愤怒捐赠趋势:应用愤怒激进主义模型探索沟通和捐赠行为

摘要 一项全国性调查 (N = 1275) 探讨了个人的愤怒和效能如何预测对政治和社会激进主义、相关沟通行为和经济支持行为的态度。调查结果显示部分支持愤怒激进主义模型,该模型在这种独特的背景下进行了测试。与愤怒相比,效能成为更强的预测因子,路径分析表明,虽然愤怒直接预测态度和沟通行为,但它也部分预测了效能。
更新日期:2020-12-01
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