The hospitality industry is one of the fastest-growing sectors globally. With the emergence of different distribution platforms, customers can obtain real-time price changes, availability, and promotions. Looking to the future, traditional online travel agencies will have to undergo a utility shift in order to adapt to new technology. Therefore, blockchain technology has the potential to revolutionize distribution channels’ operational processes. This article aims to introduce blockchain’s immense potential and initiate two research propositions for further study.

中文翻译：

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区块链会将在线旅行社转变为增长还是终结？

酒店业是全球增长最快的行业之一。随着不同分销平台的出现，客户可以获得实时的价格变化，可用性和促销信息。展望未来，传统的在线旅行社将不得不进行实用程序转换，以适应新技术。因此，区块链技术具有革新分销渠道运营流程的潜力。本文旨在介绍区块链的巨大潜力并提出两个研究命题以供进一步研究。