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Tourist Intercultural Competence: A Multidimensional Measurement and Its Impact on Tourist Active Participation and Memorable Cultural Experiences
Journal of Travel Research ( IF 8.933 ) Pub Date : 2021-01-07 , DOI: 10.1177/0047287520982372
Daisy X. F. Fan, Sheng-Hshiung Tsaur, Jo-Hui Lin, Te-Yi Chang, Yun-Ru Tsai

Cultural tourism has received increasing attention. Tourists’ intercultural competence represents the abilities to appropriately and efficiently interact with people across different cultures, helping tourists attain developing positive cultural exchange experiences. By adopting both qualitative and quantitative approaches, a multidimensional measurement of tourists’ intercultural competence was developed and validated in this study. Four factors of tourists’ intercultural competence were identified: intercultural responsibility, understanding, appreciation, and action. Furthermore, this study examined the association between tourists’ intercultural competence and memorable cultural experience and determined the mediating effects of tourists’ active participation. This study contributes to the cultural tourism literature by proposing a measurement of tourists’ intercultural competences and by establishing a framework illustrating how cultural tourists interact with different cultures, thus attaining memorable cultural experiences. Managerial implications for destination marketing and tourist management are discussed herein.



中文翻译:

游客跨文化能力:多维度量及其对游客积极参与和难忘文化体验的影响

文化旅游受到越来越多的关注。游客的跨文化能力代表了与不同文化背景的人们进行适当有效互动的能力,有助于游客发展积极的文化交流经验。通过采用定性和定量方法,本研究开发并验证了游客跨文化能力的多维度量。确定了游客的跨文化能力的四个因素:跨文化的责任,理解,欣赏和行动。此外,本研究考察了游客的跨文化能力与难忘的文化经历之间的联系,并确定了游客积极参与的中介作用。这项研究为文化旅游文学做出了贡献,它提出了衡量游客跨文化能力的建议,并建立了一个框架来说明文化游客如何与不同文化互动,从而获得难忘的文化体验。本文讨论了目的地营销和游客管理的管理意义。

更新日期:2021-01-08
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